Ads made of vinyl on the sides of escalators

What is advertising on the side of an escalator?

Vinyl advertising on the side panels of escalators is a way to promote and brand on escalators that are already there. You can only use this service to make and put vinyl graphics on the flat sides and cladding of escalators. The frame, mechanical system, glass, and metal parts of the escalator are not part of this service.

A lot of people use this kind of advertising in places where a lot of people walk by, like shopping malls, airports, metro stations, and business complexes. It lets brands send strong visual messages to people who are always on the go.

Surfaces of escalators that can be used

You can print on vinyl on the smooth, easy-to-reach sides of escalators. The surface must be compatible for the adhesive to work and for the long-term quality of the image.

You can use some of these surfaces:

• Side cladding for metal escalators

• Laminated panels’ surfaces

• Panels that are flat and made of materials that are either coated or made of composites

• Panels for advertising that are already on escalators

Before applying, the surfaces must be clean, dry, and in good shape to get the best results.

The steps involved in printing and putting on vinyl

There is a specific way to make and put up vinyl ads on the sides of escalators. Every step is meant to make sure that the installation is safe, looks the same, and doesn’t get in the way of the escalator working.

The steps that are usually taken are:

• Making files of art that are ready to print

• Planning for measurement and dividing up the panel

• High-resolution printing on vinyl

• Laminating is an option to protect the surface.

• Putting it carefully on the side panels of the escalator

All uses are done without changing or damaging the escalator system.

How long it lasts and how often you can use it

Most of the time, vinyl ads on escalators are for short- or medium-term campaigns. The length of time something lasts depends on the environment, how often it is cleaned, and how much it is exposed to the surface.

Common traits of use:

• Good for indoor use

• Not affected by cleaning or touching it normally

• Not meant to be used as a permanent installation

• After the campaign is over, it’s easy to take off.

This is why advertising on escalators is a good idea for seasonal sales, new brand launches, and campaigns to get people to know about something.

Taking out and putting back graphics

One of the best things about vinyl escalator ads is that you can take them down. You can change or take off the graphics without hurting the escalator’s surface.

Here are some of the main benefits:

• Changes to the campaign that happen quickly

• The escalator panels are fine.

• Places where you can use ads again and again

• Cheap visual updates

This flexibility is especially helpful in places like shopping malls and transit hubs where ads change all the time.

Who Can Use This Service?

Vinyl ads on the side of an escalator are good for:

• Malls and shopping centers

• Airports and other places where people go

• Brand campaigns in crowded areas

• Advertisers who want to show their ads to a lot of people

Who Should Not Use This Service?

This service is not suitable for:

• Changes to the escalator’s mechanical or structural parts

• Permanent signs on the outside

• Systems for digital or illuminated displays

Different solutions should be considered for those needs.

Description of the Technical Information Table

Summary

Vinyl ads on the side of an escalator are a great way to get your name out there in places where people are always walking by. It lets advertisers use the existing escalator infrastructure and get the most visual impact by offering a print-only application. This is a great way to get a lot of attention for short-term campaigns, product launches, and brand communication.